Hello! Thank you for checking out this weeks’ EV North Newsletter!

How was your first month of 2024?
If it’s been tough to stay on track of your goals, keep working hard! Consistency is key!

Now on to EVs, here is what you will find in this issue:

• Thought: Today’s landscape of purchasing an EV.

• WATCH. Canadian experience with the Fisker Ocean.

• Holland College Offers Specialized EV Repair Course.

• 2024 Porsche Macan EV Unveiled: 630 HP & 500+ km Range.

• Tesla's 'Redwood' Compact Crossover: Mid-2025 Launch.

• Lamborghini Unveils "Direzione Cor Tauri" Strategy.

• Aptera Strengthens Solar EV Production with CTNS Partnership.

• + more!

Canada

Thought: Today’s landscape of purchasing an EV.

Are you considering purchasing an EV? Already own an EV? What was your experience like? Today there are mainly 2 methods when it comes to buying an EV - let’s take a look.

Method 1: Traditional Car Dealer.

Most of us should be familiar with this method - you go down to the local car dealer, haggle on price, overcome obstacles, see the sales person, then the sales manager, then the finance manager and finally you can walk out and come back a few days later to pick up your new vehicle. You’ve dodged all of the expensive add-on services and countered all of their comments about needing oil changes in your EV. Great work!

Method 2: Online Purchase.

This method is probably new to most of you. This is a direct to consumer approach, popularized by Tesla, where the potential customer would go online configure a vehicle and then in a few months, or many months or a year or many years later, your EV will show up at your door. No price haggling, just select your desired options and then it’s done.

The number 1 reason people hate buying a vehicle is the hassle of going into a dealership and haggling with the people for what seems like hours on end just to hope that you feel like you’ve “won” and are getting some sort of deal on your new vehicle. People generally don’t like being constantly pushed to buy add-ons etc. That’s why it’s nice to sit back in a nice warm bath and after selecting a few options click “Order Now” (just make sure you don’t drop your phone or tablet in the tub). A downside to ordering vehicles from your tub? How do you make sure to receive fair market value if you have a trade-in, if the company even offers trade-ins?

During traditional vehicle purchasing, you typically buy the vehicle that is sitting on the lot (unless there is no stock and you have to order one in, which seems to be a common case currently). You’ve laid eyes on it and know that you’ll have it a few days after signing the papers, because you know that all they have to do it shine it up nice for you. When you buy online, who knows when your vehicle will actually arrive? Sure they give you an ETA… but are they ever accurate? For both methods, if you order a vehicle, either through the dealer or online, you don’t know your exact delivery date. Hopefully as supply improves and logistical operations of the manufacturers approve, purchasers can get a more accurate date of arrival.

Even though when you purchase a vehicle from a dealer, and you hate dealing with what seems like every person at the dealership, at least (in my experience) they take the time to walk you through the vehicle and can answer specific questions about the vehicle (or at least they should). The salesperson can share with you the little nuances or features specific to that vehicle. When you purchase online, you don’t get that opportunity to ask specific questions about the functionality of the vehicle.

It would be great if a representative from the EV manufacturer, delivered your vehicle to your home and took ~30mins to explain features and functionalities as well as answer any questions. Maybe that’s something that manufacturers are missing… not just the driving and charging experience but the delivery experience as well!

What method do you prefer? What pros/cons have you experienced? Or what services did you wish existed?

WATCH.
Interesting video about a Fisker Ocean owner and his brother who journey through from Calgary to Toronto in sub-zero temperatures, testing the electric SUV’s real winter EV performance.

Holland College Offers Specialized EV Repair Course for Veteran Mechanics on P.E.I. Roads.

As EVs become increasingly prevalent on Prince Edward Island (P.E.I.) roads (and all around the world), Holland College is taking proactive steps by introducing a subsidized five-day course tailored for seasoned mechanics. This initiative aims to equip professionals with the necessary skills to address the unique challenges posed by EV breakdowns, reflecting the evolving automotive landscape.

Click image below to view information on the EV Maintenance Training Course.

Designed for experienced mechanics, the course covers various aspects of EV repair, with a focus on charging and cooling systems, as well as identifying and disconnecting different battery types. The tuition costs are fully covered by the provincial government and a national college fund, making it an accessible opportunity for mechanics seeking to enhance their expertise.

Craig Roche, the program manager, highlighted the differences between combustion engines and electric motors, emphasizing the need for mechanics to adapt to the evolving technology. The course aims to dispel any apprehensions within the industry regarding working on EVs or hybrids, fostering a sense of familiarity and confidence among mechanics.

Matt Thomson, owner of Midtown Auto Repair, expressed excitement about sending one of his technicians to the course, emphasizing the necessity for independent automotive repair shops to stay ahead of the industry shift towards EVs. Thomson acknowledged the inevitability of developing in-house skills to service these vehicles effectively.

While the training offered by Holland College is considered a crucial first step, Thomson emphasized that dealing with the power systems in EVs will require specialized tools and ongoing training. He sees this course as the foundation for future steps in adapting his business to the changing automotive landscape.

Holland College plans to conduct three classes of eight students each before the end of March, with enrollment open for upcoming sessions. As the automotive industry experiences significant shifts, this specialized EV repair course offers a valuable opportunity for mechanics to stay abreast of technological advancements and contribute to the sustainable future of transportation.

EV Around the World 🌏

2024 Porsche Macan EV Unveiled: 630 HP & 500+ km Range.

Porsche's latest offering, the 2024 Macan EV, is set to redefine electric SUV performance with its impressive specs. The battery-powered mid-sized SUV boasts a remarkable 630 horsepower, offering quick acceleration and sophisticated charging capabilities. Let's delve into the key features in quick little sections that make the Macan EV a notable addition to Porsche's lineup.
Video down below 👇️ 

💨High-Powered Performance:

The top-of-the-line "Turbo" version of the Macan EV packs an astounding 630 horsepower, while the "Macan 4" model is no slouch with 402 horsepower. Torque enthusiasts will appreciate the up to 833 pound-feet available in the Turbo version and 479 lb-ft for the Macan 4.

The Turbo accelerates from 0 to 100 km/h (62 mph) in just 3.3 seconds, outpacing the gas-fed Macan GTS by 1.2 seconds.

🔋Advanced Battery Technology:

The Macan EV features an innovative Premium Platform Electric (PPE) system, enhancing energy density by 23% compared to previous NMC batteries.With 100 kilowatt-hours of lithium-ion under the floor (95 kWh usable), the Macan utilizes an 800-volt architecture for cutting-edge charging capabilities.

The 800-volt system allows for an impressive 270-kilowatt-peak charging, with 70% of the 500-plus-kilometer range recharged in just 21 minutes.

🔌Innovative Charging Solutions:  

Porsche employs a "bank charging" system when connected to 400V 150-kW units, optimizing the charging process. This system divides the battery modules into two parallel banks, each charging at 400 volts, allowing the Macan to utilize up to 135 kilowatts of peak power.

🚗Enhanced Design and Handling:

The Macan EV showcases Porsche's iconic design elements, with a muscular profile accentuated by bulging fenders and an aggressive front nose. Despite the shift to battery power, the Macan's macho good looks are enhanced, featuring a longer wheelbase and shorter overhangs. To maintain trademark handling, the Macan incorporates rear-wheel-steering at low speeds for increased agility and adjusts torque splits with the electronically-controlled Porsche Traction Management system.

🌲Environmentally Conscious Features:

Porsche reduces the use of cobalt by 60%, contributing to a more sustainable production process. The Macan EV introduces a unique Integrated Power Box compactly placed beneath the rear seat, combining the on-board 11-kW AC charger, high-voltage battery heater, and AC/DC converter, maximizing cargo space.

🤑Price and Availability:

The entry-level Macan 4 starts at $99,300 in Canada, while the high-performance Turbo model is priced at $125,000 (excluding options and taxes).

In summary, the 2024 Porsche Macan EV represents a significant leap in electric SUV technology, offering powerful performance, advanced charging solutions, and environmentally conscious design. Stay tuned for updates as this cutting-edge model hits the roads, setting new standards in the electric vehicle landscape.

Tesla's 'Redwood' Compact Crossover: Mid-2025 Launch.

According to an exclusive report from Reuters, Tesla is gearing up for the launch of its much-anticipated mass-market EV, codenamed "Redwood," in mid-2025 (we’ll see about that). SUPPOSEDLY priced at an attractive ~$34,000 CAD ($25,000 USD), this new addition to Tesla's lineup is generating significant buzz as the company aims to make EVs more accessible.

The concept of a budget-friendly Tesla has been circulating for years, and recent rumors suggest that the project is gaining momentum. Originally intended for production at Giga Mexico, Tesla has since shifted its plans to Giga Texas, where close oversight by company executives is feasible.

Details about the 'Redwood' have emerged from Walter Isaacson's biography of CEO Elon Musk, indicating a futuristic design reminiscent of the Cybertruck. Musk has also shared insights into the production line plans, expressing that the manufacturing process of this next-gen EV will be revolutionary.

Despite facing delays, the new EV is reportedly inching closer to a production start date, with sources revealing that Tesla sent out "requests for quotes" to suppliers last year. The production is slated to commence in June 2025, with an ambitious forecast of 10,000 vehicles per week, according to information obtained by Reuters.

Tesla has reportedly taken inspiration from competitors, notably studying the affordability of the Honda Civic. The company has deconstructed units to gain insights into cost-effective manufacturing, aligning with Tesla's commitment to delivering value to consumers.

While Giga Texas is set to be the initial production hub for the next-gen EV, Tesla plans to expand and introduce more production lines at other factories. Despite the initial shift from Giga Mexico, the factory will eventually build the next-gen platform, internally referred to as 'NV9X.' Musk's announcement last year confirmed production at Giga Berlin, with ongoing expansion plans at Giga Shanghai also earmarked for the next-gen platform.

As the electric vehicle landscape evolves, Tesla's 'Redwood' aims to set new standards in affordability and innovation, signaling a significant step towards making sustainable transportation more accessible to a broader audience. Stay tuned for updates as Tesla's mid-2025 launch approaches, promising a game-changing addition to the world of electric mobility.

Please feel free to listen in on the Tesla Q4 and 2023 Financial Results with Q&A for an insight into the company.

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Lamborghini Unveils "Direzione Cor Tauri" Strategy: A 40% Reduction in CO2 Emissions Per Car by 2030.

Automobili Lamborghini is intensifying its commitment to decarbonization through its groundbreaking "Direzione Cor Tauri" strategy. This ambitious plan encompasses the electrification of the model range, the decarbonization of production, and now extends to the entire value chain. The company, led by Stephan Winkelmann, Chairman & CEO, announces a bold target: a 40% reduction in CO2 emissions per vehicle across the entire value chain by 2030 compared to 2021.

Let’s take a look and Lamborghini’s electrification roadmap in a series of categorized bullet points:

Electrification Roadmap:

• The "Direzione Cor Tauri" program commenced in 2021, focusing on in-depth research and electrification opportunities.

• The hybridization phase began in 2023 with the launch of the Revuelto, Lamborghini's first High-Performance Electrified Vehicle (HPEV) hybrid super sports car.

• In 2024, the electrification process will expand to include the first hybrid version of the Urus Super SUV and the successor to the Huracán.

• The first full electric model, following the Lanzador concept car, is slated for a 2028 release, with a full electric Super SUV following in 2029.

• The strategy aims for a 50% reduction in fleet CO2 emissions by 2025 and an 80% reduction by 2030.

Innovative Technology:

• The "Direzione Cor Tauri" program introduces the Premium Platform Electric (PPE) system, offering a 23% boost in energy density compared to previous batteries.

• This technology allows Lamborghini to integrate 100 kilowatt-hours of lithium-ion with a usable 95 kWh, utilizing an advanced 800-volt architecture.

• The electrification strategy includes a groundbreaking "bank charging" system, optimizing the charge process with 400V 150-kW units.

Sustainable Production:

• Lamborghini has been carbon neutral at its Sant’Agata Bolognese production site since 2015, sustaining this commitment amid facility expansion.

• Ongoing initiatives have resulted in a 36% reduction in energy consumption per vehicle compared to 2010.

• Water resource management efforts achieved a 34% reduction in specific water consumption per vehicle in 2022 compared to 2010.

• Lamborghini Park, opened in 2011, reflects the company's commitment to the environment, featuring 10,000 oak trees.

Supply Chain and Logistics:

• Lamborghini's supply chain incorporates a sustainability rating system (S-Rating) implemented in 2019, evaluating suppliers' compliance with environmental, social, and governance standards.

• The company aims to reduce the carbon footprint by increasing rail transport from 4% to 35% over the last five years.

Product Use Phase:

• The electrification of Lamborghini models includes hybrid versions of super sports cars, a Super SUV range, and the future Ultra GT 2+2.

• Challenges in complying with varying CO2 emission regulations across markets are addressed through Lamborghini's proactive approach.

Investments and People Engagement:

• The "Direzione Cor Tauri" program is supported by the largest investment plan in Lamborghini's 60-year history.

• Commitment to growth, profitability, and innovation demonstrates Lamborghini's dedication amid industry transformation.

• People engagement is crucial, with plans to hire at least 500 new employees by 2026 and a focus on well-being and continuous learning.

Stephan Winkelmann emphasizes, "Direzione Cor Tauri is our roadmap to electrification of the Lamborghini range and the path to decarbonization...a holistic approach to our global environmental sustainability strategy." The initiative aims to inspire others and contribute to a sustainable future, aligning with Lamborghini's commitment to innovation and environmental responsibility.

Aptera Strengthens Solar EV Production with CTNS Partnership.

Aptera Motors is accelerating its journey towards scaled production of its groundbreaking solar EV through a strategic alliance with CTNS. This collaboration marks a pivotal milestone in Aptera's mission, focusing on the development of an advanced battery pack program and other sustainable energy solutions.

The formalization of the business relationship involves the signing of multiple agreements, laying the foundation for Aptera's battery pack program and the exploration of additional revenue streams. This strategic partnership also sets the stage for the creation of a joint venture subsidiary dedicated to advancing these transformative initiatives.

CTNS, a vertically integrated leader in battery innovation technology, specializes in the development, manufacturing, and management of battery packs for various industries, including robotics, electric vehicles, and air mobility. Serving as Aptera's tier-1 battery supplier and manufacturer, CTNS brings its expertise to support the design, construction, and validation of a high-quality, energy-efficient, and reliable battery pack program. The company will establish battery production lines for Aptera in Carlsbad, CA, supplying the Aptera Battery Pack for its solar electric vehicle boasting a ~650km (400-mile) range, with an additional ~65km (40 miles) per day from solar charging.

Committed to fostering a sustainable world through environmentally friendly energy technology, CTNS has established itself as a premier battery pack supplier in South Korea's robotics industry. Headquartered in Changwon, Korea, the company provides end-to-end development and manufacturing services for battery packs, catering to leading companies like HL Mando, Hyundai Robotics, SK E&S, and more.

To fuel the joint venture and support Aptera's battery pack program, CTNS will contribute $5 million and collaborate closely, leveraging a combined effort of approximately $10 million, including grant money from the CEC and the Korean grant program.

QuickEV

• F-150 lightning named 2024 Edmunds top rated electric truck.

• Electric NASCAR set to debut at Busch Light Clash on Feb. 4.

• The Tesla Model Y Was The Best-Selling Car In The World In 2023.

• [VIDEO] Drag Race: 1,000hp BMW M3 vs 1,000hp Tesla Model S Plaid.

• FreeWire Technologies and GM Energy partners for EV charging.

• Lucid CEO On Massive Factory Expansion: 'We've Got To Plan And Invest For The Future'.

• [VIDEO] This Is EVERY New Electric Car Coming In 2024!

EV Tweet of the Week

BONUS: Over-rated or under-rated feature? - Custom ambient lighting.